Glock The Rise of America's Gun Part 4

The next topic that was brought up in my book was how advertising worked in the gun industry. Glock never started an advertising campaign even when the company was just being introduced. Once the handgun became the talk of the town on the national news for being so called radar proof, Glocks sales tripled. Soon after the latest installment after a run again with the local news, Glock became the handgun everyone instantly recognized . And because of this instant recognition, Glocks sales beat their projections again for a 10th year in a row. Glock also did well by establishing itself in action movies where the main character or the villain would use it to get the audiences full attention. "What set Glock apart form other handguns in the realm of pop culture was that it so quickly acquired a reputation as the firearm of both the cop and the outlaw." (75) This kind of crazy instant following behind Glock was a huge reason why it was such a hit in the American marketplace. Gun companies have recently realized what guns full selling potential with negative publicity in the press. This kind of controversy wouldn't last in many other industries but the complete opposite in the firearms industry. Without with instant success with Glock many gun manufacturers wouldn't have realized the potential for all the future gun purchases in America.